Racin' thangs. Jumpin' thangs. Smashin' thangs. LEGOs were harmed in the making of this video.
Because any kid or adult can have tons of fun even on a rainy day. But whatever you do, don't sneeze!
The fact was, preteen males didn't care about LEGO anymore. "LEGO?... Where's my hoverboard!?" We gave them a reason to care and combined LEGO with the things they loved, like throwing bowling balls out of helicopters.
Ads are either data-driven OR creative-driven and that's bullsh*t. We use data to improve creative and make it more entertaining. Was it surprising to learn preteen males love pranks? No, but we knew we had to make more.
"Brands." A place where the red tape flows like wine and memos instinctively flock like the salmon of Capistrano. We broke more LEGO rules than we can remember, all for a good cause... growth.
Rebrickulous reverberated through the toy titan's hallways and everyone wanted a chance to work on "RBKLS." LEGO now creates more entertainment-based content than ever before.