We made them the #1 Brand on YouTube with branded entertainment and fundamentally altered their ad strategy.
It's hard to pick a favorite child, but we all secretly have one.
3.5M Views
Racin' thangs. Jumpin' thangs. Smashin' thangs. LEGOs were harmed in the making of this video.
7M Views
Because any kid or adult can have tons of fun even on a rainy day. But whatever you do, don't sneeze!
4.6M Views
We were honored to hear that teachers used this episode to kick-off their physics lessons on gravity.
The fact was, preteen males didn't care about LEGO anymore. "LEGO?... Where's my hoverboard!?" We gave them a reason to care and combined LEGO with the things they loved, like throwing bowling balls out of helicopters.
Ads are either data-driven OR creative-driven and that's bullsh*t. We use data to improve creative and make it more entertaining. Was it surprising to learn preteen males love pranks? No, but we knew we had to make more.
"Brands." A place where the red tape flows like wine and memos instinctively flock like the salmon of Capistrano. We broke more LEGO rules than we can remember, all for a good cause... growth.
Rebrickulous reverberated through the toy titan's hallways and everyone wanted a chance to work on "RBKLS." LEGO now creates more entertainment-based content than ever before.
