Content Marketing: Building Branded Content Universe
Start your career as color grading editor
Id sit donec fermentum quis facilisis sagittis velit pulvinar sollicitudinat dolor aliquam risus ultricies cras tortor est lacus vitae scelerisque ac aliquam rutrum mattis mauris commodo invitaeleo odio amet mi pulvinar in sagittis quis auctor vestibulum quisque tristique sagittis non ullamcorper donec.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
Choosing the right color software
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis dolor sit amet consectur.
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
Choosing the best computer monitor
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. Porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse
Creating your viewing environment
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque. Velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus. amet est placerat in egestas erat imperdiet sed euismod nisi.
Varius duis at consectetur lorem donec massa sapien faucibus etivamus arcu felis bibendum ut tristique et egestas quis ccumsan sit amet nulla facilisi morbi orci a scelerisque purus
Conclusion
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec
In the bustling world of B2B digital marketing, establishing a strong brand presence is essential. Branded content, including explainer videos, brand videos, and product overviews, is more than just advertising; it's about weaving a narrative that resonates with your audience. This post explores the importance of branded content and how it can create a consistent content universe across various platforms, including YouTube, Instagram, Facebook, and TikTok.
Importance of Branded Content
Branded content is vital in today's overcrowded market. It helps brands like Video Brothers stand out, create a unique identity, and form a connection with their audience. Consistency is key; your marketing funnel should present a coherent brand narrative across all platforms. From video production to user-generated content, each piece should align with your brand's tone and message.
A mix of content, including viral videos, explainer videos, tutorial videos, and engaging B2B ads, captures attention and drives engagement. Blogs and articles establish your brand as an authority, while user-generated content builds trust. Targeted online ads ensure your content reaches the right audience.
Benefits
Investing in a robust branded content strategy can yield significant benefits:
- Increased Brand Visibility: Quality content boosts SEO, enhancing your brand's discoverability.
- Brand Authority/Credibility: Providing valuable content positions your brand as an expert.
- Customer Engagement: Engaging content prompts interaction, fostering community.
- Lead Generation: Offering valuable content like e-books generates leads.
- Customer Education: Tutorial videos educate customers about your products.
- Better Customer Relationships: Consistent value builds stronger relationships.
- Cost-Effectiveness: High-quality content is often more cost-effective than traditional advertising.
- Supports Other Marketing Tactics: Content marketing complements social media marketing and SEO.
- Valuable Insights: Analyzing audience behavior helps tailor future strategies.
Brand Content Case Studies
Canva: Canva is a billion-dollar design software company. They were able to drive an incredible amount of growth through content marketing. More specifically, their blog helped them to build thought leadership credibility and authority through guest blogs.
They also leveraged video content for awareness, consideration, conversion, and customer experience assets. Having a full ecosystem of content helped Canva achieve the success they enjoy today.
Hotjar: Hotjar is a heat mapping software SaaS company who also leverages blog posts to build an incredibly active online community. Despite Hotjar’s relatively small size, their high-quality marketing content drives hundreds of thousands of users to their blog posts.
They also leverage SEO within their blog posts to ensure that they rank for nearly every keyword related to data heatmaps. They’ve used their content to master long-tail rankings as well, successes that wouldn’t be possible without a robust content marketing strategy.
LEGO: Teamed up with Video Brothers to create Rebrickulous (RBKLS), a YouTube series targeting the 10 to 12-year-old demographic. RBKLS increased LEGO's YouTube subscriber count by over 10 million and was watched for 2.1 billion hours, driving revenue growth and informing future marketing strategies (LEGO Masters, anyone?)
Conclusion
A robust content marketing strategy is essential in today's digital world. It allows businesses to narrate their story, engage audiences, and drive revenue growth, forming a branded content universe across various platforms.
It's about crafting a seamless experience that resonates at every touchpoint. Every tutorial video or Instagram post is a chapter in your brand's narrative, building trust and promoting customer engagement.
Content marketing addresses customer pain points, educates them, and guides them through the marketing funnel. It allows the creation of viral videos, user-generated content, and other digital content, enhancing brand visibility and solidifying industry authority.
A branded content universe helps your brand adapt to the evolving digital marketing landscape, keeping it relevant across all platforms. It's about building customer relationships, providing valuable content, and enhancing their lives. This long-term investment yields increased customer loyalty, improved brand reputation, and business growth.
With Video Brothers, you can leverage the power of branded content, including explainer videos, brand videos, and product overviews, to create a compelling content universe that resonates with your audience. It's about distinguishing your brand and genuinely connecting with customers, transforming your brand into an industry leader.
Video Brothers is a B2B video production agency. We’ve been making content for 10+ years, from explainers to 140+ episode branded entertainment series.
