The Marketing hard or hardly marketing?
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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Brand videos that are fun, funny, or entertaining just do better. I can hear Ron Burgundy’s voice saying “it’s science!” but honestly, it is.
The nerds over at the Journal of Advertising Research published a study that found that people were more likely to remember the brands that served ads with a healthy dose of humor.
Even BIGGER nerds over at the Wharton School of Business conducted a study that showed emotionally evocative content has a better chance of going viral. And we all know everyone’s favorite emotional evocation is humor.
So if we can all agree that we like fun and funny commercials better than any other kind, why are there still so many lackluster ads out there?
We (the nerds over at Video Brothers) realized that this is an even bigger problem in the B2B space. So we’re trying to get the word out that, just because your clientele is made up of other businesses doesn’t mean your ads can’t be human.
That’s why we wrote The Marketing Tree, the world's first (probably) children’s book about how to make your video marketing more effective.
They (marketing and SEO gurus) say your content marketing should be written at an 8th-grade reading level, but we didn’t want to leave anybody in the dust with our revolutionary ramblings, so we made it accessible to anyone.
Plus, children are the future, so let’s brainwash them into good marketing habits while we can.
Our philosophy is that all ads should be entertaining, and that led to us coining the term “ADtainment”. If you can’t connect the dots there then I don’t know what to tell ya.
To make a long story short, we’ve been banging this drum for a while. We even got LEGO on board when we created LEGO’s Rebrickulous, a 141-episode YouTube series that captured 10 million new subscribers and over 250 million views (and counting).
The one caveat we had when making the show? Don’t worry about selling, just focus on entertaining.
Now we’re bringing that heat to the B2B world so we can finally do away with a LinkedIn scroll filled with homogenous, humorless, humdrum ads. You know the ones. They usually feature a slow pan across some stock footage of an inexplicably happy person sitting at a computer while bombarding you with features, facts, figures, and free-trials.
If you prefer to have The Marketing Tree read to you (in true children's book fashion) watch this video!
Let's make B2B ads less B2Boring with ADtainment.
-Video Brothers. Fun B2B Ads & Explainers.
Want a PDF of 'The Marketing Tree'? Click Here!
