Who made the Cardata Ads?

Cardata - a SaaS platform that provides fully-managed vehicle reimbursement programs, came to Video Brothers with one big goal: to grow awareness of their brand and capture the attention of their target market.

Cardata wanted to produce fresh, fun ads that could cut through the noise of the boring ‘same-same’ that their industry is typically known for.

"These look awesome and we are super excited to show these to our prospects!" - Divash Basnet, VP of Growth @ Cardata

The Cardata ads that Video Brothers created and produced are fun, lighthearted, but most importantly, relevant and relatable to their ICP.

For context, the Cardata ads were centralized around a major theme that nails their ICP’s main pain point: the high cost and complexity associated with most vehicle reimbursement strategies. 

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There are three areas that crank frustration levels to 11: clunky mileage tracking, tax implications that would make the most seasoned executives cower in fear, and fleet programs with bloated maintenance costs. So, we created 3 hero ads to touch on all of them.

30-Second Spots

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What you’ll notice about these ads is,  they don’t wallow in the nitty-gritty features and benefits of the (admittedly awesome) Cardata platform. Instead, they put the brand front and center, establish a personality to compliment the brand, and focus solely on making the pain points visual and relatable. 

The ultimate goal? To make ads that are memorable - which is what Video Brothers have spent 11 years doing with some of the most recognized brands in the world… make content that audiences remember.

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Speaking of memorable, see how the stories remain intact with shorter 15-second variations. With these, Cardata can capture audiences more cost-efficiently than 30-second spots without losing their big idea. These ads are perfect for the cold, unaware top of funnel, and if the audience likes them, they’re more apt to watch the longer 30-second videos with more context once they’re more aware and excited about Cardata.
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In this ad-suite, we created 3 different, 15-second spots to work alongside the 30-second versions.

15-Second Spots

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Video Brothers’ ad-suites are not just one video, they’re a collection of assets with variations. Each video in this ad-suite is provided in multiple aspect ratios, versions with subtitles and without, and of course, CTA variations.

B2B CTA best practices are to keep it simple. Let’s check out the major CTA variations Cardata received. These are typically used later in the funnel to remind retargeted audiences to take the action Cardata wants them to.

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CTA Spots

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Those are the major deliverables in the Video Brothers ad-suite for Cardata, but that’s not all.

Now that B2B companies are approaching brand just like media companies do, there’s more to it than just video content. Video Brothers create what we lovingly call the “cinematic universe” of our client’s brand so the ICP has something interesting and memorable to latch on to as they see the marketing unfold across the distribution channels.

Each key scene and character was captured in high-definition to create a photography library that Cardata can use to populate landing pages, emails, and static ads. This way, the engaged audiences will be engulfed in the ethos of the brand on a deeper level, making the brand more memorable.

What's the Process Like?

Here’s a summary of how the Cardata ad-suite came together so you, the B2B marketer, can envision what it’s like to work with Video Brothers…

This ad-suite was a 16-week engagement.

Our creative process begins with a deep dive to understand Cardata’s ICP, product and offering.

From there, we developed multiple concepts. Each concept was developed to poke and prod multiple, relevant pain points while simultaneously establishing characters with staying power.. It was imperative to create situations that spoke directly to their ICP in order to solidify the connection between the audience and Cardata’s core offering.

Concepts were refined and then turned into full scripts for each element of the ad-suite. With scripts fully locked, we move into our pre-production phase.

The Video Brothers Pre-Production phase is precisely planned to facilitate a multi-day production. The size of our production teams fluctuates depending on concept complexity. Our on-set crew can be anywhere from 10 people to 30+, and we only work with the best.

When production wraps, the Video Brothers’ post-production process begins, as we dive into the assembly and editing of the ad-suite. Here, Cardata was provided iterative drafts to refine the edits as we moved closer to our finishing process, and final delivery.

The Cardata ads are now live on LinkedIn, CTV, and other social platforms.

Wrap Up

We are extremely proud of these ads, but we’re even more proud of the Cardata team for trying something new and different. In their industry, these ads will not only stand out, but also spark conversation, curiosity, and of course, fantastic results.

From here, Cardata will be paying close attention to the measurement of these ads. Further, they’ll learn from all of the variations - like which ad is most well received? Which cut-down captures audiences most cost-efficiently? How many touchpoints are required for an audience to take action? All of that and more will be discovered and utilized for the continued growth of Cardata.

To learn more about Video Brothers, book a call with our Co-founder Chandler Quintin and/or check us out on LinkedIn.

We’d love to hear what you think, and we’re here to help every B2B business demystify the ins and outs of fun video. We’re also experts in the Air Bud franchise. Let us know if you’re interested in hearing our theories about how one basketball-playing dog paved the way for modern cinema as we know it. 

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