Peerless TrackR: The Trackable Pen

A.T. Cross

Project Overview

Cross, one of the most trusted names in writing implements (that aren't cheap because they last decades), came to us with a revolutionary product. A pen that had a built-in tracker so you would never lose it again. Since the pen with still in development, we decided on an animated video that would show the simple story of the pen accidentally getting misplaced and then easily being found due to the new technology inside.


Although Cross loved their video and it did exactly what it needed to get the right buyers to purchase, the product experiment ultimately came to an end.

Final Project

"Feast your eyes!" - Frank Reynolds