The Smart Business Phone Assistant

Once our Meet Leo explainer video gathered enough insights for CallJoy to hone in on their target ICPs, they came back to use to help create two ads that spoke directly to their new ICPs, restaurants and retail shop owners. We took a more commercial approach this time around focusing on more matter-of-fact high-quality content that could compete with the other players in the space.

CallJoy was able to gather even more insights than before. Now, they knew the niche was Restaurant owners. Eventually, CallJoy grew so much that Google gave it it's blessing to spin out of Google and become its own business, Goodcall.