Meet Leo, Your A.I. Phone Assistant

CallJoy, a startup incubated inside Google's Area 120 program came to us to help them produce their first video, an explainer video. With little to no marketing and sales data, we built the message to speak to several different types of users with the goal of determining the right ICP for the business.

CallJoy was able to gather the insights from our video and determine which target ICP made sense for them, Restaurants and Retail, both of which we created two new social ads for in the coming months. Eventually, CallJoy grew so much that Google gave it it's blessing to spin out of Google and become it's own business, Goodcall.