Project Repat led the way in creating a product that brought sustainability through recycling t-shirts rather than throwing them away. We created a video that focused on the t-shirts of our protagonist all the way to his college years. Refusing to throw them away, he was surprised when his parents revealed a quilt for him to take off to college, tugging at those heartstrings and creating an unforgettable moment that brought back a myriad of memories.
Repat's video was so successful that they dominated the space, made various cutdowns of the video for social channels, turned it into a TV commercial, and to this day, are still using their video years later as the primary video on their website. Now, that's value!